Transformations expand opportunities in the Sancti Spíritus tourism sector

The transformations driven by the 176 measures approved by the Cuban government are already taking concrete form in the tourism sector of Sancti Spíritus. New opportunities for business, investment, and management are opening up, aimed at boosting activity and leveraging the potential of destinations such as Trinidad.

Yordanis Fernández Alonso, the Ministry of Tourism’s delegate for the region, noted that sector entities are progressively adopting these management tools while expanding their portfolio of opportunities and strengthening ties with both state and non-state economic actors.

“These 176 measures are designed to revitalize tourism activity. Regarding measure 133, our province already has more than 12 contracts in place for cooperative ventures and lease arrangements.”

The official also views the experiences of the so-called cooperative ventures currently operating within the Sancti Spíritus tourism sector in a positive light, noting that these models allow for the incorporation of new capabilities and services, the diversification of management, and contributions to the economic and social development of local communities.

“All of this has breathed new life into the very communities where these entities are located. It is also worth highlighting that all these facilities have incorporated renewable energy sources; this, of course, ensures that visiting clients receive quality services and enjoy a range of cultural and recreational activities designed to provide leisure and enjoyment.”

At the same time, the province’s tourism facilities are incorporating renewable energy solutions to support essential services—including water supply and pumping systems—as part of a strategy to reduce vulnerability to power outages.

“As investors, we specifically decided to incorporate renewable energy into vital points of the water supply system. Our goal is to ensure our facilities have unrestricted access to this energy and that guests enjoy a pleasant stay.”

In light of these 176 measures, can a Cuban national—whether a resident of Sancti Spíritus or even someone living abroad—take on the administration and management of a hotel, including a large property like the Trinidad Península?

“Any individual can manage a tourism facility—be it a hotel, a restaurant, or another type of establishment—provided they possess proven knowledge of the business (the necessary know-how) and, of course, sufficient funding to run the facility. As for the business arrangement, the individual’s proposal and application would be submitted to a business committee for review.”

Through these actions, Sancti Spíritus is implementing—within the tourism sector—some of the transformations driven by the 176 measures approved by the Cuban government, all aimed at strengthening the industry and better leveraging the potential of its key destinations.