Sancti Spíritus entities receive official authorization to use the Country Brand

Several entities in the province of Sancti Spíritus have received official authorization to use the Cuba Country Brand, a distinctive symbol that identifies the nation’s cultural and productive values.

Among the institutions in the province that have already obtained permission to incorporate the Country Brand are the Raw Materials Recovery Company, one of the first in the country to receive this approval, the Security and Protection Company, the Escambray newspaper, and the Centro Visión Yayabo television channel.

These entities have thus become role models for the responsible and creative use of the distinctive symbol that promotes Cuba’s image to the world, according to Darién Martel Cuéllar, Director of Information and Social Communication in the province of Sancti Spíritus.