Radio Sancti Spíritus is transformed with Dimensión 360

Starting Saturday, July 4, 2026, the Sancti Spíritus radio station will launch a new editorial identity, a revamped programming schedule, and a multi-channel presence that puts audiences at the heart of every piece of content. It’s no longer just about making radio for those listening at home; now the sound expands to social media, the web, online platforms, and, above all, to communities.

What is Dimensión 360?

“Dimensión 360 Radio Sancti Spíritus will essentially be the beginning of a new era of work, where content will be built with the audience communities in mind, not just the individual listening at home.”

This is how Jairo Alberto Pacheco Crespo, the station’s deputy editorial and multimedia director, summarizes the spirit of the movement that completely renews the programming concept. Dimensión 360 is the century-old radio station’s response to the times: a proposal that originates on the traditional airwaves but immediately leaps into the digital public sphere. “The content will be designed not only for traditional radio, but also for convergent radio—radio that goes into the digital public sphere, our website, radio that will be present on Facebook, Telegram, Instagram, and YouTube. In other words, this medium, which is over 100 years old, is now thinking about how to evolve,” adds Pacheco Crespo.